Joe's Motors |
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| 2007-11-06 | No history |  | Add My version | |
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Business plan. | |
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Joe's Motors
Service
We answer all phone calls within 5 rings
Our primary interest is in our customer and their needs
All commitments are met on time and in full
We estimate the time and cost of all jobs before taking them on, and let the customer know of any changes.
We educate our customers
Safe driving
Recommended service schedules
Why the services are necessary
The care we take with their car
We provide all customers with a limousine ride back to work/home while their car is being serviced
We always provide the customer's favorite drinks and snacks while they wait
Quality
Every vehicle is thoroughly checked by another mechanic before returning it to the customer
All parts used are manufacturer supplied or recommended
All vehicles are returned to their owners spotless
Target market
Wealthy
People
People who don't have to worry about higher costs of service
Car
Lovers
Must have the absolute best for their cars
Motoring
Enthusiasts
People who want to be able to chat to their own personal mechanic about the details of their vehicle
Speed
Demons
People who must have that extra KW out of the engine at all costs.
Business Ethics
Keep our promises
Our word is our bond
No corners are cut
Marketing/Sales
Leads
Word of mouth
Motoring enthusiast magazine
Vehicle registration database
Star Motoring Guide
Annual motor show
Conversion rate
Take an interest in the customer
Always get their details
Remember what their car is
Instant access to their records
Consistent customer relations
Number of Transactions
Stickers in their cars reminding them of services due
Phone call service reminders/chat about the vehicle
Average dollar sale price
Provide several solutions to issues, and push the best one
Observe up-sell opportunities
Margins
Don't discount - up-sell service
Stock only the highest quality products
Placement
Joe's is the highest quality repair joint in town
There are no nasty surprises at Joe's
Staffing
Owner/CEO
Manager
Secretary/Personal assistant
Workshop director
2 foremen
12 A grade mechanics
2 apprentices
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