Mind Mind Mind Point to Share Knowlege  
 
   
  Add New Map Add New Map About us About us Help Help Contact us Contact us  

Social Marketing.

please flag with care:
best of
error
spam
 
2009-04-28No history Add My version 
download mind map 192894401.cdmz (mindmap file created by  ConceptDraw Office MINDMAP)

  
Social marketing is one of the effective way in the online marketing world today. Discover the six simple steps to success using Social marketing.  
Click to enlarge 
outline 
Social Marketing
Define the issue and the actions
Behavioral (what you want people to do)
Structural (what sponsors need to do)
Evaluate
What?
Process
Outputs
Outcomes
Measures
Did they learn something?
Did they take action?
Did the actions spread (diffuse)?
Did people receive the message?
Campaign
Test Messages and Concepts
Use and Integrate Marketing Approach (Media Mix)
Advertising
Public Relations
Media relations
Newsletters
Existing mediums (point of sale, invoices, etc.)
Community-based approaches
Presentations
Displays
Internet communities (blogs, forums, etc)
Ways to Make Social Marketing a little easier
Make it worth their while
What??ôs in it for me? (Benefits)
Use your audience research to target your outreach and media efforts
Give people something simple to do
Use Vivid Communication
Humor
Shock
Colors
Emotional
Social Marketing is an integrated marketing communication approach to promoting behavior change that benefits individuals or society.
Audience
How can you group, or segment your audiences?
Demographics
Interests
Affiliations
Audience research
Who do you target First?
Top Managers
Employees
Technical Professionals

Six Steps to Success Using Social Marketing