|Social Marketing |
Define the issue and the actions
Behavioral (what you want people to do)
Structural (what sponsors need to do)
Did they learn something?
Did they take action?
Did the actions spread (diffuse)?
Did people receive the message?
Test Messages and Concepts
Use and Integrate Marketing Approach (Media Mix)
Existing mediums (point of sale, invoices, etc.)
Internet communities (blogs, forums, etc)
Ways to Make Social Marketing a little easier
Make it worth their while
What??ôs in it for me? (Benefits)
Use your audience research to target your outreach and media efforts
Give people something simple to do
Use Vivid Communication
Social Marketing is an integrated marketing communication approach to promoting behavior change that benefits individuals or society.
How can you group, or segment your audiences?
Who do you target First?
Six Steps to Success Using Social Marketing