Marketing Plan |
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| 2007-11-06 | No history |  | Add My version | |
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Marketing Plan
Sales obstacles
Clients
Existing
Buy once or twice
Limited contact
No referrals
Low retention
New
Acquisition
Cost
Time
Low value
Leads
Few
Rejections
Lots
Sales team
Morale
Low
Commissions
Low
Product
Value
Actual
High
Perceived
Low
Leads
Numbers
Joint promotion
Buy mailing list
Information nights
Risk
100 day money back guarantee - NQA
Educational DVD
Perceived value
Competitor comparison flier
Cost of non-ownership
Sales staff
Educate
Fully scripted
Measure results
Base on top current sales staff
10 step follow up
Raise commission
Recoup through
Total lifetime value
Referrals
Clients
Existing
Educate
Product
Quality
Usage
Service requirements
Communicate
Frequently
Cross-sell
Consumable sales
Referrals
Ask for them!
Reward
New
Educate
Product value
Usage
Up-sell
Superior edition
Deluxe edition
Cross-sell
Other product lines
Related products - other suppliers
Post purchase blues
5 day followup phone call
14 day followup letter
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