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Beyond Brainstorming: How to Plan for Innovation

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2007-11-06No history Add My version 
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Beyond Brainstorming: How to Plan for Innovation

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1 Why innovative ideas get lost
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1.1 Management locked into processes

1.1.1 Processes begin as best practices

1.1.1.1 Consistent approach

1.1.1.2 Everyone knows role

1.1.1.3 Don't reinvent the wheel

1.1.2 Often ends up grinding people down

1.1.2.1 No room for fresh ideas

1.1.2.2 Solving problems from last projects

1.1.2.3 But new projects require new answers

1.2 Fresh ideas aren't on the agenda

1.2.1 They are usually comments that never get captured

1.2.2 Or they are rarely discussed and made actionable

1.3 Discussion format is inadequate

1.3.1 Are meetings about reporting status?

1.3.2 Or are they opportunities for collaborative discussions?

1.4 Have you every noticed how suggestion boxes are locked?

1.4.1 Only one or two people have the key

1.4.2 But what if they aren't the right audience for the idea?

1.4.3 Are these ideas really valued?

1.5 Personal Constraints

1.5.1 Low confidence

1.5.2 Unaware of abilities

1.5.3 Perceived risks

1.5.4 Fears

1.5.5 Motivation

1.5.6 Resistance

1.5.7 Uninspired

1.5.8 Lacking Purpose

1.6 Organizational Constraints

1.6.1 Time

1.6.2 Management styles

1.6.3 Stressful workplace

1.6.4 Corporate Culture

1.6.5 Leadership & vision

1.6.6 Morale

1.6.7 Risk aversion

1.6.8 Short-term focus

1.6.9 Poor Communication


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2 Brainstorming and innovation
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2.1 Organizations that brainstorm

2.1.1 Value other people's ideas

2.1.2 Open themselves up to new ideas

2.1.3 Get teams invested in processes

2.2 Drawbacks of brainstorming

2.2.1 Have you ever participated in one of those brainstorming sessions that

2.2.1.1 Capture a bunch of ideas on a flip chart

2.2.1.2 And they are never seen again?

2.2.2 MindManager brainstorms

2.2.2.1 At least make sharing brainstorm results easy

2.2.2.2 Can refer to them in the future too

2.3 Brainstorming must turn into an action plan

2.3.1 It's not enough just to capture people's ideas

2.3.2 Groups need to discuss them and hash them out

2.3.3 And if they receive the support of the team, the ideas must become actionable


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3 Planning for innovation
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3.1 At the beginning of a project

3.1.1 Include brainstorming sessions

3.1.2 But don't stop with just recording ideas

3.1.3 Tap into the wisdom of your team and experts

3.1.4 Share ideas with other people

3.1.5 And nurture an idea until it becomes a part of your project plan

3.2 During team meetings

3.2.1 Don't let meetings just be a chance to report status

3.2.2 Make them team oriented and collaborative

3.2.3 Develop approaches to solving problems as a team

3.2.4 And innovations will emerge

3.3 Once ideas are actionable, you have to track them as project deliverables


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4 MindManager facilitates innovation
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4.1 Capture ideas during brainstorming

4.2 Encourages participation

4.3 All relevant information displayed in a map

4.4 Ideas evolve before your eyes

4.5 Easily reorganize ideas and play with them

4.6 Ideas become actionable items


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5 Key points worth remembering
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5.1 You have to plan for innovation

5.1.1 Must look for opportunities to turn ideas into actions

5.1.2 Make room in your processes for new ideas

5.2 Innovation is collaborative

5.2.1 Not enough for one person to have an idea

5.2.2 Teams must own and implement the idea

5.2.3 Otherwise it's just an idea

5.3 Innovation is a process

5.3.1 Brainstorm

5.3.2 Discuss

5.3.3 Make actionable

5.3.4 Track

5.3.5 Deliver

5.4 Today's innovation is tomorrow's best practice

5.4.1 Commitment to innovation means making it a part of your organizational wisdom

5.4.2 But it also means that you have to continue your commitment to innovation

5.4.3 Otherwise, you find yourself locked in repetitive processes again