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Advertising Marketing and Sales Goals

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2007-11-22

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Advertising Marketing and Sales Goals

1. Increase product sales from baseline

# sales

# leads generated

# leads converted to sales

# product inquiries

# bounce-back inquiries

2. Generate favorable company image

# positive articles, mentions, etc., in press

# press interviews with key personnel

3. Increase pull through channel from baseline

% increased SKUs shipped to channel

Audience

1. Reach target audience

# responses to coded ads

Budget

1. Reduce ad costs

% discount received

# value-added services received