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Positioning, Pricing, and Naming Goals

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2007-11-22No history Add My version 
 (mindmap file created by  ConceptDraw MINDMAP)

  
This is a sample map about Positioning, Pricing, and Naming Goals 
 
outline 
Positioning, Pricing, and Naming Goals
 1. Clearly establish product category, class, and pricing
 
 Measured by:
  Feedback from press
  Feedback from sales force
  Customer data from direct sales
  Vertical market(s) activity
  User registration information
 
 Pricing Goals
 
 1. Determine the price where you can sell the most product and
  achieve maximum profits
  Measured by:
  Different price points
  Market research
  Competitive analysis
 
 2. Maximize market share
  Measured by:
  Competitive analysis
  Channel reports
  Formal market research
 
 Naming Goals
 
 1. Choose effective name
  Measured by:
  Positive feedback from market research (target audience,
  influencers, consultants, etc.)
  No mocking references or inappropriate puns in press
  No trademark or copyright problems
  No translation problems