Online-Marketing |
please flag with care:
| |
| 2007-11-06 | No history |  | Add My version | |
(mindmap file created by FreeMind)
| | |
| This is a sample from FreeMind Mind Map Gallery. http://freemind.sourceforge.net/wiki/index.php/Mind_Map_Gallery#Maps_in_English
Marketing | |
 | |
| outline | |
Online-Marketing
on-site
+ - graphical
main promo (center)
side promo (right)
banner (top)
+ - text
navigation
footer
email
+ - graphical
main image
topic images
+ - text
main text
top links
footer
portals
creatives
placement (negotiated)
delivery (monitor)
payment (negotiated)
affiliate partners
creatives
+ - placement through affiliate networks
Affili.net
Commision Junction
+ - payment
fixed
by volume
administered through network operator
15% for affiliate network operator
search
+ - generic search
+ - optimization
keyword density
+ - meta tags
"keywords"
"content"
title tag
backlinks
+ - URL
subdomains
URL rewrite
landing pages
directories
sitemap
internal linking
paid search
Google
keyword generation
ad texts
landing pages
budgeting
monitoring
optimizing
+ - Overture
keyword generation
ad texts
landing pages
budgeting
monitoring
optimizing
tracking
+ - metrics
impressions
clicks
registrations
bids
sales
generated income
costs
CTR
CPC / CPM
share of voice
CPA
CPB (Cost per bid)
+ - dimensions
channel
keyword
placement
creative
category
subcategory
+ - keywords
+ - generation
tools
Google
Overture
continuous replenishment
automation
weighing
placement for generic search
creatives
+ - formats
468 x 60 Banner
728 x 90 Leaderboard
Small Square: 200x200
250 x 250 Square
300 x 250 Inline
336 x 280 Large Rectangle
120 x 600 Skyscraper
160 x 600 Wide Skyscraper
content
+ - on-site
category promotion
charity promotion
education
etc...
+ - off-site
acquisition
category promotion
charity promotion
ad-hoc promotion
+ - email
promotions
discounts
campaigns
charities
events
education
etc...
|
| |