| | >>Note: JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. JavaNet's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. |
| | The creation of a unique, upscale, innovative environment |
| | The formation of an environment |
| | Good coffee and bakery items at a reasonable price |
| | Affordable access to the resources of the Internet and other online services |
| | The creation of a unique, innovative, upscale atmosphere |
| | The establishment of JavaNet as a community hub for socialization and entertainment |
| | The creation of an environment that won't intimidate the novice user |
| | Great coffee and bakery items |
| | Will there be a demand for the services offered by JavaNet? |
| | Will the popularity of the Internet continue to grow, or is the Internet a fad? |
| | Will individuals be willing to pay for the service JavaNet offers? |
| | Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as JavaNet? |
| | >>Note: JavaNet, soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. |
| | >>Note: JavaNet is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors. |
| | >>Note: JavaNet's start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online. |
| | Company Locations and Facilities |
| | Proximity to the downtown business community |
| | Proximity to trendy, upscale restaurants such as West Brothers |
| | Proximity to LTD's Eugene Station |
| | >>Note: JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. |
| | Access to external POP3 email accounts |
| | Customers can sign up for a JavaNet email account |
| | >>Note: This account will be managed by JavaNet servers and accessible from computer systems outside the JavaNet network. |
| | FTP, Telnet, Gopher, and other popular Internet utilities will be available |
| | Access to Netscape or Internet Explorer browser |
| | Access to laser and color printing |
| | Access to popular software applications like Adobe PhotoShop and Microsoft Word |
| | >>Note: JavaNet will be the first Internet cafe in Eugene. JavaNet will differentiate itself from the strictly-coffee cafes in Eugene by providing its customers with Internet and computing services. |
| | >>Note: JavaNet will obtain computer support and Internet access from Bellevue Computers located in Eugene. Bellevue will provide the Internet connections, network consulting, and the hardware required to run the JavaNetwork. Allann Brothers will provide JavaNet with coffee equipment, bulk coffee, and paper supplies. At this time, a contract for the bakery items has not been completed. JavaNet is currently negotiating with Humble Bagel and the French Horn to fulfill the requirement. |
| | >>Note: JavaNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. JavaNet will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office. |
| | >>Note: As JavaNet grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, JavaNet will continue to add new services to keep its customer base coming back for more. |
| | >>Note: JavaNet is faced with the exciting opportunity of being the first-mover in the Eugene cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Eugene. |
| | Target Market Segment Strategy |
| | Service Business Analysis |
| | Competition and Buying Patterns |
| | Strategy and Implementation Summary |
| | >>Note: JavaNet has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, JavaNet hopes to educate and train a loyal customer base. |
| | The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at JavaNet. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting. |
| | The third strategy focuses on building a social environment for JavaNet customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at JavaNet, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide. |
| | Knowledgeable and friendly staff |
| | State-of-the art equipment |
| | Clear vision of the market need |
| | A dependence on quickly changing technology |
| | Cost factor associated with keeping state-of-the-art hardware |
| | Growing population of daily Internet users |
| | Social bonds fostered by the new Internet communities |
| | Rapidly falling cost of Internet access |
| | Emerging local competitors |
| | Attract Novice Internet Users |
| | Providing a novice friendly environment |
| | A customer service desk will always be staffed |
| | JavaNet will offer introductory classes on the Internet and email |
| | Attract Power Internet Users |
| | Providing the latest in computing technology |
| | Providing scanning and printing services |
| | Providing access to powerful software applications |
| | >>Note: JavaNet is owned and operated by Mr. Cale Bruckner. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owner, Mr. Bruckner, to make all of the major management decisions in addition to monitoring all other business activities. |
| | Legal and Consulting Fees |
| | Projected Profit and Loss |
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