| 1. Obtain accurate qualitative data |
| | # of focus groups conducted |
| | # of interviews conducted |
| | 2. Obtain accurate quantitative data |
| | # conjoint analyses conducted |
| | # of demographic studies conducted |
| | 3. Obtain accurate business intelligence |
| | Insights into competitions’ products,distribution, stability, and reputation |
| | 4. Develop customer profiles |
| | 5. Obtain accurate competitive intelligence |
| | Insights into competitions’ product capabilities, market share, customers |
| |