| PR and Analyst Marketing Goals |
| 1. Generate positive company image |
| | # positive articles, mentions, etc., in press |
| | # press interviews with key development and marketing personnel |
| | 2. Generate positive product launch coverage |
| | # publications carrying launch announcement |
| | # attendees at special launch events |
| | # evaluation products distributed |
| | # Favorable mentions on the |
| | 3. Generate favorable product reviews |
| | # highly favorable product reviews |
| | # favorable product reviews |
| | 4. Generate favorable product reviews (continued) |
| | Key favorable product feature(s) in reviews |
| | Key unfavorable product feature(s) in reviews |
| | 5. Manage, mitigate, and eliminate poor product reviews |
| | # highly unfavorable reviews |
| | % bugs/problems fixed in product |
| | % review errors corrected |
| | 6. Obtain favorable coverage from key analysts |
| | Position in “quadrant” analyses |
| | # of favorable mentions in analyst research |
| |