| Nightclub Resort Complex Business Plan |
| | >>Note: The EbonySun entertainment resort will be one of the world's largest night life entertainment facilities, located in the Gotham/Metropolis area. The owner, Mr. Clubb, has successfully opened and run 12 different Gotham nightclubs, casinos, and resorts. He will use his experience to launch the next all-in-one party place. EbonySun will have 400,000 square feet to entertain people in a unique way by providing 10 unique themes of nightclub rooms, with a capacity to handle 10,000 to 17,000 people in any given night. The goal is to provide a unique nightlife experience for all adults aged 21-40 living in the Gotham/Metropolis area. The facility will have 4 restaurants with different themes, 10 themed nightclub rooms, 10 individual offices, training and conference rooms, 2 VIP rooms and a large sports center complex for entertaining all kinds of people from nearby businesses and colleges in this area. |
| | 1.2.1 Become a leader in Nightlife Entertainment. |
| | >>Note: Create one of a kind facility with 10 different themes, live concerts, multi-lever bars, various national theme rooms, huge dance floors, VIP luxury entertainment rooms etc |
| | 1.2.2 Capitalize on excellent location opportunity where there is no competitors exist at such large scale setup |
| | 1.2.3 Maintain tight control of costs, operations and cash flow through diligent management |
| | 1.2.4 Provide unique customer experience and create satisfied customers |
| | >>Note: EbonySun Entertainment Resort provides an unmatchable, unique exiting experience for Nightlife entertainment. We provide highest quality entertainment in wide range of theme based nightclub rooms. Provide facility for wildest party and dance events. Provide high quality and wide variety food facilities for people. Provide highest quality customer service through highly trained staff. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. Provide unique multinational food facilities in world class theme based nightlife entertainment centers. We want to be the leader in nightlife entertainment in U.S. |
| | 1.4.1 Highest quality service. |
| | 1.4.2 Managing finances to increase profit by reducing operating costs. |
| | 1.4.3 Experienced management. |
| | 1.4.4 Creating a unique entertainment effect. |
| | >>Note: Increasing the number of repeated customers. |
| | 1.4.5 Targeted Marketing through various advertising channels. |
| | >>Note: Barriers to entry due to uniqueness of facility. |
| | 1.4.6 Securing financing. |
| | 1.4.7 Maintaining and growing its referral networks to generate new and repeat sales. |
| | 1.4.8 Improving efficiencies of operations. |
| | 1.4.9 Price competitive service offerings. |
| | >>Note: EbonySun Entertainment Resort is owned and operated by BigBank Corporation. The resort is funded through equity financing. The resort will be managed by professional management team to increase sales revenue and improve the rate of return from investment. The company is seeking $7.96 Million initial equity financing for building the facility. With its innovative business idea and unique location, the resort will be able to generate good revenues and rate of returns for its investors. |
| | This unique entertainment facility is located close to 150 universities and colleges, which makes it more attractive for the college students market. |
| | 3.1 10 individually-themed nightclub rooms for people with different tastes. |
| | 3.3 4 Restaurants seating 300 and a midnight cafe. |
| | 3.4 1 Sports Central Game room. |
| | >>Note: With over 100 TVs with various world sporting events and over 200 Gaming devices for customer entertainment. |
| | 3.5 15 rooms for entertainment, which cannot be matched. |
| | >>Note: With mountains and waterfalls for conducting summer parties. |
| | 3.7 Parking for 50,000 people including 4 helicopter landing pads |
| | 4 Market Analysis Summary |
| | 4.1.1 Related Industries by Product Line |
| | 4.1.2 Market Analysis (Pie) |
| | 4.1.3 Market Analysis (Table) |
| | 4.2.2 Single Young Business Professionals |
| | 4.2.4 Tourists/Vacationers |
| | 4.3 Target Market Segment Strategy |
| | 4.3.2 Single Young Business Professionals |
| | 4.3.4 Tourists/Vacationers |
| | 4.4 Service Business Analysis |
| | 4.4.1 Competition and Buying Patterns |
| | 5 Strategy and Implementation Summary |
| | 5.1.1 Differentiation by Innovation in Entertainment - Brand Strategy |
| | >>Note: The facility provides world's best nightlife entertainment with 10 individually- themed nightclub rooms for people with different tastes, 2 VIP Luxury rooms, 4 Restaurants on seating 300 and the other a midnight cafe type of restaurant, 1 Sports Central Game room with over 100 TVs with various world sporting events and over 200 Gaming devices for customer entertainment. |
| | 5.1.2 Specialized Products & Service - Create Brand Loyalty |
| | >>Note: Large Dance floors, national and international theme-based multi-level nightclubs, live concerts, rock, hip hop, pop, metal music and ozone music entertainment, grill, Tuscan bay, Asian foods pavilion, etc. |
| | 5.1.3 Customer Incentive Programs - Repeated Customer Creation |
| | >>Note: Satisfy the wants and needs of various target market and make them select EbonySun as one and only place for nightlife entertainment |
| | 5.1.4 Aggressive Marketing |
| | >>Note: Highly targeted marketing to make people visit the facility. Various consumer and corporate promotional strategies will be used to invite customers to the resort. |
| | >>Note: The management will be stressing the needs to keep the administrative costs down at the same time provide good quality products and service. |
| | 5.1.6 Focus on Local Market |
| | >>Note: EbonySun concentrates in the Metropolis, Gotham area. The marketing will be initially targeted toward the 5 million people in Gotham. Slowly the marketing programs will expand into other states. By concentrating in local market, the company can use available demographic and behavioral information to create success. |
| | >>Note: The competitive edge of EbonySun Entertainment Resort is its variety of theme-based nightclubs. Such a huge facility is not available in this area or anywhere in United States - you'd have to visit 10 different Las Vegas clubs to get the same variety. The uniqueness of this facility will help us compete successfully against the small bars and nightclubs in the state. It will have the best of the broad entertainment programs with national and international dance and live concert entertainment with availability of various variety of food will create a world class facility for nightlife entertainment. |
| | 5.3.1 Advertising through EbonySun Mobile Party Units |
| | >>Note: Buses carrying various themes with seating capacity of 10-15 people shuttle between resort and malls/colleges/sports venues. |
| | 5.3.2 Promotional Pricing for College Students |
| | >>Note: College Students will be offered initial low price tickets for their first entry to the resort. |
| | 5.3.3 Media Advertisement |
| | 5.3.3.1 High quality advertisements on T.V |
| | 5.3.3.2 Magazine ads for the entertainment resort. |
| | >>Note: Selected advertisements will be shown in business, fashion, life style and various youth magazines explaining about the facility and themes based entertainment of the resort. |
| | >>Note: Ads will be placed in local and national news papers to create a brand image among people and also to create awareness about the new facility. |
| | >>Note: Billboard advertisement of the resort facility will be kept in major city areas, sports venues and high ways near colleges to attract people towards the resort. |
| | >>Note: Advertisement and promotions will be made through selective radio channels and various competitions and awards will be offered to make the people visit EbonySun facility. |
| | >>Note: Banners will be kept during sports venues and major school leagues to create awareness of facility in students markets |
| | 5.3.5 Corporate Promotional Pricing |
| | >>Note: We will create tie-ins with various corporations to conduct business dinner and parties in EbonySun facility at affordable price. |
| | 5.3.6 Direct Mail Campaigning |
| | >>Note: Flyers and leaflets showing high quality pictures of various entertainment themes will be send by direct mail to people living in Gotham/Metropolis area. |
| | 5.3.7 Monthly/Yearly Membership Programs |
| | >>Note: Company will promote yearly and monthly membership prices which will be lower than regular prices to promote repeated customer visits. |
| | 5.3.8 Travel Agency & Hotel Chain Tie-ups and Package Pricing |
| | >>Note: Various fliers and ticketing will be made available in travel agencies and major hotels to create awareness among tourists and attract them towards facility. |
| | >>Note: Make relationships with customers and generate repeated sales. |
| | >>Note: Targeting will be done through college campaigns, college sports advertisements, corporate get-together promotions, etc. |
| | >>Note: Approach, present, answer questions and make a sale. |
| | 5.4.4 Information Gathering |
| | >>Note: Market research in varying customer attitudes and change sales tactics accordingly. |
| | 5.5.1 Sales Forecast (Table) |
| | 5.5.2 Sales Monthly (Chart) |
| | 5.5.3 Sales by Year (Chart) |
| | >>Note: BigBank Corporation will create a unique website for Supernova Entertainment Resort. The website will provide all information regarding the facility, directions to facility, timings, various themes and entertainment details etc. The website also allows people to make reservation online for special parties and dinner. The website will create various promotional advertisements targeted towards college students and other net-savvy customers. |
| | >>Note: General Manager will be responsible for overall business management dealing with various sales, marketing , HR, Finance & Security groups in the facility. General Manager will have good industry experience in a similar industry with a wide range of people and management skills. |
| | 7.1.2 Marketing and Advertising Manager |
| | >>Note: This Manager will be reporting to the General Manager and will be responsible for setting up sales and marketing strategies. The Marketing & Advertising manager selects channels of advertisement, sets sales revenue targets, create marketing promotional plans and manage sales and marketing team. M&A Manager will be responsible for creating repeat customers through customer-oriented sales strategy. |
| | 7.1.3 Human Resources and Administrations Manager |
| | >>Note: HR & Administrations Manager is responsible for selecting and recruiting people for the facility. The HR department will be responsible for daily administration and problem resolutions among customers and employees. HR department will create policies to make the facility a better place to work and maintain day to day administration tasks. HR will provide various training for the employees to increase their awareness to treat customers with highest quality of service. |
| | 7.1.4 Financial Operations Manager |
| | >>Note: The Financial Operations Manager will be responsible for finance and accounting of company's revenue and expenses. The Financial Manager will create policies to reduce the operations cost to a minimum and increase revenue of the firm. The Financial Manager will be responsible for accounting of daily profits from various revenue streams, calculating inventory, tracking daily operational expenses, projecting advertising expenses, etc. Financial Operations Manager will communicate with other functional managers to make the facility profitable through cost-effective financial methods implementation. |
| | >>Note: Security Manager will be responsible for keeping the environment safe and secured for the customers. The Security Manager will prevent and handle any fights or conflicts of various kinds between customers. The security manager will manage the security personnel and implement various remote monitoring technologies to improve the safety and security of resort customers. |
| | 7.2.1 25 - 50 Security Guards |
| | 7.2.4 15 - 20 Members of Kitchen Staff |
| | 7.2.5 10 Back office staff |
| | 7.2.6 10 - 12 Host & Hostess |
| | 7.2.7 10 - 15 After-hours cleaning staff |
| | 8.2.1 Break-even Analysis (Table) |
| | 8.2.2 Break-even Analysis (Chart) |
| | 8.3 Projected Profit and Loss |
| | 8.3.1 Profit and Loss (Table) |
| | 8.3.2 Profit Monthly (Chart) |
| | 8.3.3 Profit Yearly (Chart) |
| | 8.3.4 Gross Margin Monthly (Chart) |
| | 8.3.5 Gross Margin Yearly (Chart) |
| | 8.5 Projected Balance Sheet |
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